I'm writing a brief diary entry as a blog because I feel compelled to get a little personal here...
Today, I had the unfortunate experience of receiving a call from my wife who told me that a friend of ours had passed away. Moreover, he took his own life which is tragic and hurtful, especially for his family and friends. This was someone who was both a friend and collaborator of ours, so I am feeling a bit numb at the moment. Needless to say, I have a lot of unanswered questions that are still rolling through my head and the world has lost a very nice person and talented film/television writer. This made me think that television as I know it is always in a state of change...
When I was growing up, I used words like: film, television and movies to describe my viewing experiences or content consumption. Now the very fact that we are lumping everything together as "content" is an indicator that the world of media consumption is ever evolving. A shift in this consumption has been happening for years, as more and more youth access content over the web and through other platforms or devices.
While I believe there will always be a place for talented writers and creators, such as our friend, younger audiences are shifting to the web and the way programming is created for television is changing to keep up. I've seen this firsthand from content creators as they mash-up consumer generated content in professionally produced series and bring in audience participation from all sorts of new angles.
Even today, I read an article on the Wall Street Journal's website where MTV announced its plans to make a series that is a mash-up of television and Web content. The article went on to say that "the show will draw some of its material from social-networking sites like Facebook and video-sharing sites like YouTube. The show’s executive producer Corin Nelson says “It’s On” will do things like have celebrities turn the text of some viewers’ Facebook profiles into songs and stream in questions from viewers via Twitter." From the series description, I'm sure there will be social media advertising within the show itself which will open the doors for brands to further engage audiences in new ways.
To this point, I got a call today from an agency inquiring about our social networking community software to power experiences on the web. Specifically, they have a brand that would be integrated into a television series for one of their clients. My point is that these changes in the marketplace certainly aren't a new occurrence, as we can trace back all sorts of changes over the years in media. So I guess the saying that nothing ever stays the same is especially true in the world of media and we seem to be inventing and re-inventing what's possible in digital media on a daily basis.
While I'm very sad to say goodbye to a friend, I feel blessed to have known him and empowered to be working in a dynamic company that is blazing trails in Social Media Development. Some how the world of digital media manages to be re-born or re-invented every day and today, it has helped me cope with my loss as I work on business media strategy to re-invent something new...
Today, I had the unfortunate experience of receiving a call from my wife who told me that a friend of ours had passed away. Moreover, he took his own life which is tragic and hurtful, especially for his family and friends. This was someone who was both a friend and collaborator of ours, so I am feeling a bit numb at the moment. Needless to say, I have a lot of unanswered questions that are still rolling through my head and the world has lost a very nice person and talented film/television writer. This made me think that television as I know it is always in a state of change...
When I was growing up, I used words like: film, television and movies to describe my viewing experiences or content consumption. Now the very fact that we are lumping everything together as "content" is an indicator that the world of media consumption is ever evolving. A shift in this consumption has been happening for years, as more and more youth access content over the web and through other platforms or devices.
While I believe there will always be a place for talented writers and creators, such as our friend, younger audiences are shifting to the web and the way programming is created for television is changing to keep up. I've seen this firsthand from content creators as they mash-up consumer generated content in professionally produced series and bring in audience participation from all sorts of new angles.
Even today, I read an article on the Wall Street Journal's website where MTV announced its plans to make a series that is a mash-up of television and Web content. The article went on to say that "the show will draw some of its material from social-networking sites like Facebook and video-sharing sites like YouTube. The show’s executive producer Corin Nelson says “It’s On” will do things like have celebrities turn the text of some viewers’ Facebook profiles into songs and stream in questions from viewers via Twitter." From the series description, I'm sure there will be social media advertising within the show itself which will open the doors for brands to further engage audiences in new ways.
To this point, I got a call today from an agency inquiring about our social networking community software to power experiences on the web. Specifically, they have a brand that would be integrated into a television series for one of their clients. My point is that these changes in the marketplace certainly aren't a new occurrence, as we can trace back all sorts of changes over the years in media. So I guess the saying that nothing ever stays the same is especially true in the world of media and we seem to be inventing and re-inventing what's possible in digital media on a daily basis.
While I'm very sad to say goodbye to a friend, I feel blessed to have known him and empowered to be working in a dynamic company that is blazing trails in Social Media Development. Some how the world of digital media manages to be re-born or re-invented every day and today, it has helped me cope with my loss as I work on business media strategy to re-invent something new...
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