A new report out by the Aberdeen Group says that marketers are ready to embrace social media in a big way by finally committing their budgets towards these initiatives. In fact, according to eMarketer, the Aberdeen Group found that 63% of best-in-class companies they surveyed plan to increase their social media marketing budgets this year.
The Aberdeen Group goes on to say that one of the reasons marketers are making the shift is because they have "developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects".
One of the best ways we have seen marketers measure ROI is by having access to an analytics dashboard, like the one Reality Digital's Opus Platform provides, that can give them real-time reports on where their consumers are spending their time within a given community.
In their coverage of the Aberdeen Group's report, eMarketer goes on to estimate that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008. With this kind of increase, every marketer should be evaluating their digital strategy, as well as which partners and platforms can help them best realize their goals.
Check out eMarketer's full coverage of the Aberdeen Group's report here: http://www.emarketer.com/Article.aspx?id=1006989
The Aberdeen Group goes on to say that one of the reasons marketers are making the shift is because they have "developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects".
One of the best ways we have seen marketers measure ROI is by having access to an analytics dashboard, like the one Reality Digital's Opus Platform provides, that can give them real-time reports on where their consumers are spending their time within a given community.
In their coverage of the Aberdeen Group's report, eMarketer goes on to estimate that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008. With this kind of increase, every marketer should be evaluating their digital strategy, as well as which partners and platforms can help them best realize their goals.
Check out eMarketer's full coverage of the Aberdeen Group's report here: http://www.emarketer.com/Article.aspx?id=1006989
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