Product Launches and other mixed blessings

Tuesday, March 24, 2009 by Cynthia Francis
For any of you who have worked in software, you know that the week(s) leading up to a product launch are generally crazy busy and slightly emotional times. All the engineers are trying to make the product as strong and clean and bug free as possible. The marketing team is focused on creating the buzz and engaging the media. The sales team is queueing up to show off the new baby. And the executive team is trying to make sure nothing has been overlooked in the process.  And so it goes . . . We are in the final stretch getting Harmony, our self-service corporate social media platform for small and medium business customers, to market and it is certainly a busy week! I think because of the noise in the market right now from actual and pseudo competitors of social media marketing services, the pressure feels especially high. Not that I am complaining! This economy has everyone suffering to varying degrees, and I am grateful that we have the ability to be focused on new business and new products rather than the alternative. But I would be lying if I didnt admit that I will be happy when we pass this particular hurdle and can move on to the next exciting adventure. Like selling it effectively!
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