A lot happens in the social media industry each week. Here's what we at Reality Digital think are the most important social media information to pay attention to. It's your weekly Reality Check...
Social Media Marketing Meets Huge Growth
…from The Epoch Times 10/15/09
We knew it! Lucky for us, a recent study supports our belief that social media marketing is on an upward growth curve. And why not? It works.
Brands Seek Fans on Facebook
…from AdWeek 10/12/09
A great article on the success factors and examples of brands creating successful Facebook campaigns.
Integrating social media, CRM to optimize your marketing efforts
…from BtoB 10/12/09
According to the survey, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” 88% of marketers are employing social media for marketing purposes. It’s taking that to the next step – applying social media to support and nurture customer relationships – that gets tricky, but also returns excellent value.
Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com
…from SocialMediaExaminer 10/12/09
This awesome case study comes courtesy of a great new online publication focused on educational and how-to information on social media marketing. While this company relies on public social media tools, the strategy and – perhaps more importantly – the execution is spot on proving that no matter the size of your business or budget, social media is a powerful vehicle for generating awareness, engagement and loyalty.
Are Brand Managers Dead?
...from BusinessWeek 10/12/09
Here at Reality Digital, we believe that no matter how much we know (or think we know) there will always be someone out there who knows more, or better. In this case, it’s BusinessWeek’s David Kiley and Larry Light, CEO of Arcature. In response to a recent Forrester report suggesting the title “brand manager” should be “brand advocate” – Light and Kiley disagree. While CMO at McDonald’s Light has said his real job was “Brand Editor.” He believes that consumers and other forces have too much control over brand perception for the brand to have control. Kiley suggests that the consumer, not the company executive, is the “brand advocate.” What’s your take?
Social Media Marketing Meets Huge Growth
…from The Epoch Times 10/15/09
We knew it! Lucky for us, a recent study supports our belief that social media marketing is on an upward growth curve. And why not? It works.
Brands Seek Fans on Facebook
…from AdWeek 10/12/09
A great article on the success factors and examples of brands creating successful Facebook campaigns.
Integrating social media, CRM to optimize your marketing efforts
…from BtoB 10/12/09
According to the survey, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” 88% of marketers are employing social media for marketing purposes. It’s taking that to the next step – applying social media to support and nurture customer relationships – that gets tricky, but also returns excellent value.
Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com
…from SocialMediaExaminer 10/12/09
This awesome case study comes courtesy of a great new online publication focused on educational and how-to information on social media marketing. While this company relies on public social media tools, the strategy and – perhaps more importantly – the execution is spot on proving that no matter the size of your business or budget, social media is a powerful vehicle for generating awareness, engagement and loyalty.
Are Brand Managers Dead?
...from BusinessWeek 10/12/09
Here at Reality Digital, we believe that no matter how much we know (or think we know) there will always be someone out there who knows more, or better. In this case, it’s BusinessWeek’s David Kiley and Larry Light, CEO of Arcature. In response to a recent Forrester report suggesting the title “brand manager” should be “brand advocate” – Light and Kiley disagree. While CMO at McDonald’s Light has said his real job was “Brand Editor.” He believes that consumers and other forces have too much control over brand perception for the brand to have control. Kiley suggests that the consumer, not the company executive, is the “brand advocate.” What’s your take?
Powered by Compendium Blogware
Comments for Reality Check for the Week of October 12th