A lot happens in the social media industry each week. Here's what we at Reality Digital think are some of the key social media information to pay attention to. It's your weekly Reality Check...
Online Ads Are Booming, if They’re Attached to a Video
…from New York Times 11/12/09
All signs point to online video as the communications medium of 2010…and it appears online video may also save the online ad industry too. [Shameless plug: Reality Digital recently launched Spotlight <http://blog.realitydigital.com/blog/reality-digital/0/0/reality-digital-launches-spotlight-online-video-platform> an online video platform]
Razorfish Study: Special Offers Drive Engagement In Social Media
…from MediaPost 11/9/09
Razorfish released the results of its 2009 FEED report, which reveals some interesting, but really surprising findings. It seems consumers are engaging with brands on social networks to get free stuff, discounts and better customer service. Go figure.
Implementing a B2B Content Strategy: Consider How
…from ConversationAgent 11/12/09
This is a great article about B2B content and why companies often fail to get their message across. It includes the critical elements to telling a story that sticks as excerpted from Made to Stick by Dan Heath and Chip Heath.
Companies Identify Major Business Benefits in Listening to Online Conversation
…from CNN.com 11/11/09
A new benchmark report published by the Aberdeen Group found that despite the substantial cutbacks that most companies have been forced to make in light of the economic recession, 50% of all companies are increasing their investment level in social media monitoring initiatives.
Are You TwittFaced?
…from MarketingProfs 11/12/09
Beth Harte speaks with Jacob Morgan, about his newly released book, with co-author Josh Peters, TwittFaced: Your Toolkit for Understanding and Maximizing Social Media. Among the valuable tidbits Morgan reveals, he identifies the applications he thinks marketers should start paying attention to such as Foursquare and Yelp.
Online Ads Are Booming, if They’re Attached to a Video
…from New York Times 11/12/09
All signs point to online video as the communications medium of 2010…and it appears online video may also save the online ad industry too. [Shameless plug: Reality Digital recently launched Spotlight <http://blog.realitydigital.com/blog/reality-digital/0/0/reality-digital-launches-spotlight-online-video-platform> an online video platform]
Razorfish Study: Special Offers Drive Engagement In Social Media
…from MediaPost 11/9/09
Razorfish released the results of its 2009 FEED report, which reveals some interesting, but really surprising findings. It seems consumers are engaging with brands on social networks to get free stuff, discounts and better customer service. Go figure.
Implementing a B2B Content Strategy: Consider How
…from ConversationAgent 11/12/09
This is a great article about B2B content and why companies often fail to get their message across. It includes the critical elements to telling a story that sticks as excerpted from Made to Stick by Dan Heath and Chip Heath.
Companies Identify Major Business Benefits in Listening to Online Conversation
…from CNN.com 11/11/09
A new benchmark report published by the Aberdeen Group found that despite the substantial cutbacks that most companies have been forced to make in light of the economic recession, 50% of all companies are increasing their investment level in social media monitoring initiatives.
Are You TwittFaced?
…from MarketingProfs 11/12/09
Beth Harte speaks with Jacob Morgan, about his newly released book, with co-author Josh Peters, TwittFaced: Your Toolkit for Understanding and Maximizing Social Media. Among the valuable tidbits Morgan reveals, he identifies the applications he thinks marketers should start paying attention to such as Foursquare and Yelp.
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