Corporate Video Platform

Welcome to the Family!
Last week, we introduced a new member to our family of social media and online video products, Reality Digital Spotlight™. As an online video management and distribution platform, Spotlight enables businesses to manage, publish, monetize, analyze and socialize a library of digital media and deliver high quality video to any website or blog within minutes.

We're Proud of You
Our core development team is extremely proud of the capabilities they've built into this corporate video platform and they've put a lot of thought into making video management and distribution as easy as possible. We think you'll love how intuitive the user interface is and how quickly you can publish video in custom branded video players.

Socializing Video Distribution
As a social media technology company, Spotlight's socialization features are particularly dear to us and we think you'll appreciate them too. With built-in ratings, deep tag commenting and user generated content capabilities, you can socialize the video content you distribute and build micro video communities and mini viral campaigns right in your distributed players. It's an easy way to encourage viewers to engage in conversation and create community around your brand and content. And, you can quickly enable these features without the need for a developer.

Learn more about the Spotlight online video platform and register for a free 30-day unlimited trial today.

Reality Digital Spotlight in the News
Over the past week and a half, Spotlight was featured in several technology media outlets with favorable reviews. Thank you to the following blogs and publications who spent time with us learning more about Spotlight and for sharing their valuable perspectives on this addition to the white label online video market.



Reality Digital Jumps Into The Online Video Platform Pool With Spotlight
Reality Digital, a provider of white-label social media platforms for brands, is introducing a new spin-off service today called Spotlight. With the new offering, the company makes its entry into the market of online video management and distribution...



Reality Digital's Spotlight Points Way to Social Video
As the world of online video grows, we're seeing more full-service solutions that make distributing video simple, customizable, and scalable. Online media veteran Reality Digital launches Spotlight today, a platform that lets enterprises with existing...



Reality Digital’s Spotlights Video Hosting
It goes without saying that an online presence is essential for the success of almost any modern media company, whether it's a local institution like a radio or television station or a national brand...



Reality Digital Shines Its Spotlight on Video Distribution
Offering a white-label service to video content publishers, now any business can get on-board the online video train thanks to Reality Digital's Spotlight.



Simplifying the Management of Online Video
Digital asset management has proven to be a significant challenge for any organization. There can be lot of different versions of the same video, storage costs can be substantial, and there isn’t always an easy way to search for the right video based on the content.



Reality Digital the Latest to Go White-Label
Reality Digital, the former digital asset management company and consulting firm that became an interactive agency building video communities for brands, is now revisiting its software side. The San Francisco-based company is launching today a white-label video publishing and distribution platform called Spotlight.



Reality Digital's New Broadband Video Platform Lets Businesses "Socialize" Their Video Assets
San Francisco-based Reality Digital on Tuesday launched Reality Digital Spotlight, a white-label broadband video management and distribution platform. According to the company, Spotlight is an SaaS-based platform that eliminates the need for technical or video expertise and that makes it easy for businesses to...

Try Spotlight out for yourself. Register for a free 30-day unlimited trial.

The Internet as a whole has made accessing information and digital content a simple click away, but are you willing to pay to watch or access content online?  Are you currently paying to access content?  There are so many great places on the web to watch content through corporate video platform websites that are consumer facing such as Hulu, ABC, etc.  Even YouTube offers a great place to catch both professional content or that new viral video a friend turned you on to but again, are you or I willing to pay? 

In the case of YouTube, at this point I expect content to be free and to this point, I recently read a blog from Larry Dignan, Editor and Chief of ZDNet that was titled, The Cure for YouTube's Ills: Charge for Uploads, see: http://blogs.zdnet.com/BTL/?p=18919.  If you haven't read it, it's worth the read, as it brings up many of the questions around free business models that are "never free since someone always has to foot the bill."

These are all questions that hit me personally, as I was discussing a solution today with a potential client who is looking at subscription models to offer their niche content online through a Business Social Platform.  Overall, he is considering creating a customized social networking site with video content that is monetized through subscription.  This same person sent me an article from Brand Republic around Rupert Murdoch's Wall Street Journal's plans to charge micro payments, see the article here:  http://www.brandrepublic.com/BrandRepublicNews/News/904742/Wall-Street-Journal-introduce-micropayment-scheme/?DCMP=EMC-DailyNewsBulletin.

In the ever moving target of digital media monetization, I don't feel that anyone has found the silver bullet solution that fits all and until that time comes, I guess we will all keep trying our best to find one ;-)